The Letterer and Artist's Guide to Business:
INSIDE TIPS FROM THE BEST IN THE BUSINESS
In This E-Book:
40 Case Studies Focused on the Lettering and Artist Business
Hear from the Top Letterers and Artists in the Business
Learn How You Can Succeed Faster at the Business
Avoid the Costly and Fatal Mistakes Common in Business
To you, words and letters are visual poetry on paper. It started with your first lined tablet or a calligraphy set, and now, you can invoke the elegant, quirky, and strong when creating a font or lettering a new surface.
In this digital age, a Letterer and Artist must encompass all these: artistry, tech savvy, marketing, scalability, and more! You’ve built your portfolio and spied out your niche, now it’s time to start your business, define your brand, create your work environment, and grapple with all of the details that come with building a business.
You see yourself as a working creative, however, anything that speeds up the business side of things means more time to create.
The Lettterer and Artist's Guide to Business: Inside Tips From the Best in the Business is a step beyond the usual how-to guide: it’s a book of collective advice from the TOP LETTERERS and ARTISTS carving out their niche in the world of visual art.
As I did business consulting around the country, one piece of advice I often found myself giving, no matter the industry or the size of the company, was to find someone doing what they were doing very successfully, call them up, and ask a lot of questions.
It always brought great returns! But, finding the time and competitors willing to help you can be challenging.
Today, though, at Business Help, I have done all of this work for you. In this book, you’ll find 40 mini-case studies exploring all aspects of business “best practices.” By the time you finish The Lettterer and Artist's Guide to Business: Inside Tips From the Best in the Business, you’ll have rounded the learning curve to push your business into hyper drive. I am so convinced of this, I am offering a 100% money back guarantee.
Equip yourself with trending business know-how, gain the confidence you need to attract the right clients, and get back to the practice and rhythm necessary to build a reputation of excellence.
Here are just a few of the questions answered by these top professionals:
- Getting Started
- Growing Your Email List
- What to Charge for Your Time
- Avoiding Common Pitfalls and Mistakes
- Blogs and Resources
- Firing Clients
- Pricing and Payments
- Sales Tactics
- Hiring Help
- Insurance and Taxes
- Estimating Costs
- Software and Tools of the Art
- Websites and Blogs
- Competing with Hobbyists
- Living the Creative Life
- Core Business Values
- Work/Life Balance